about the agency:
A little about us and how we operate:
A sponsored promotion campaign can be an especially expensive business if it is not done correctly, as part of the campaign planning phase we emphasize lowering the costs of the campaign and a high return on investment (ROI).
Our team consists of experienced digital people who live the Internet and who have many years of experience in setting up and planning campaigns on the world's largest social networks such as Facebook, Instagram and Tiktok.
We make sure to keep up with all the updates and innovations that come out so that your ads are always on the cutting edge.
Opulent Charm makes great efforts and participates in many events, trainings and updates to understand the various changes in social networks so that we can provide our clients with an effective campaign at a minimal price.
The different stages of the marketing funnel it should be taken into account that each business is individual, so the process may be slightly different for each business
Ads: In the initial stage we will create ads among potential customers after a thorough market research.
Interest: at this stage the potential customer is exposed to the ad and expresses interest.
Desire/passion: At this stage the goal is to create in the potential customer the desire for your service or product, either by an emotional or intellectual connection.
*It is important to remember that most decisions are made emotionally when the excuses are rational.
Action: At this stage the potential customer does what you asked him to do, records his details, makes a purchase, registration, etc.
You then provide the customer with the service / product he purchased while retaining the customer so that he is satisfied with the service or product and will buy again.
Forget everything you've been told about branding:
Your business is not just a business - it's a journey. This is a central address on the business culture map. Together we can bring your dreams and reality together and improve your business to a new level of success.
We will provide a new framework for your business that will prove to you that your business is not just a marginal detail in your life, but an inseparable part of you and your history.
Leave it to us to help you rethink your work processes, communication and how you are seen and understood by the market.
Let your business grow and develop, together we will create the unforgettable brand that has your unique guest, and your unique relationship with your customers. Together, nothing is impossible.
How does it help the business?
And how it manifests it self:
The marketing approach can vary significantly between the different platforms. For example, on the Google platform, it is necessary to differentiate between Google search results versus Google Images or the YouTube platform. In the Google search results, the customer is already at a stage where he is looking for certain information or a certain product, for example, he is looking for plumbing services. In such a case, he can already be at the stage where he is interested in the purchase and is looking for the right professional for the task. Here a focus is needed.
In this type of advertising, the customer needs to pay attention to us, and this is a format called "PULL", where the customer works actively and searches for the service / product himself.
On the other hand, on platforms like Google Photos, Facebook and Instagram, the customer is not actively looking for a particular service / product
Here the publication is done in the opposite way and is called "push"
With this advertising method, it is important to create fascinating content that will continue to interest the customer and bring him to action. The audience can be targeted effectively through precise targeting and the use of user data such as gender, age and area of residence.
Another method is to use sponsored content articles, with which you can reach customers in an organic and interesting way. Advertising in news articles and on websites allows you to focus on presenting the benefits of the product or service, and make the customer want your product / service and, in the end, perform an action such as a purchase or registration.
Another possibility is to upload marketing content through social networks and use
with unique content to focus on the purchase of a particular product or service. The development in marketing paints an interesting perspective in that it manifests itself in identifying exact goals and defining the correct target audience. By creating engaging and impressive content, you can position yourself as an effective means of spreading your message and increase your business profits.
